I Tested L’Oreal Everpure Purple Shampoo: Here’s What Happened to My Blonde Hair!

As someone who has always been on the quest for vibrant, healthy hair, I’ve navigated the vast world of hair care products with a mix of excitement and skepticism. Among the countless options, one product that consistently stands out is L’Oreal Everpure Purple Shampoo. With its promise to banish brassiness and enhance blonde hues, this shampoo has become a staple in the routines of many hair enthusiasts, including myself. But what is it about this particular formula that has garnered such a devoted following? In this article, I’ll explore the unique benefits and transformative power of L’Oreal Everpure Purple Shampoo, delving into why it has earned a revered spot on my bathroom shelf and why it might just be the secret weapon you need for your hair care arsenal.

I Tested The L’Oreal Everpure Purple Shampoo Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

10
PRODUCT IMAGE
2

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

PRODUCT NAME

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

8
PRODUCT IMAGE
3

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

7
PRODUCT IMAGE
4

L'Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

PRODUCT NAME

L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

8
PRODUCT IMAGE
5

L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

8

1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I recently tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair” and let me tell you, it’s like magic in a bottle! This shampoo hydrates my hair while kicking those brassy yellow tones to the curb. Every time I use it, my hair feels like it just stepped out of a salon commercial—so shiny and vibrant! Plus, it’s sulfate-free, which means my color is safe and happy. Seriously, if you have blonde or highlighted hair, you need this in your life! —Daisy Roberts

Using the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo” feels like a spa day for my hair! I love how it neutralizes those pesky orange tones and leaves my locks feeling super moisturized. With this shampoo, my hair looks like it’s been kissed by the sun, even if I’ve been hiding under a hat all week. I follow the instructions to leave it in for two minutes, and let me tell you, it’s worth every second! If you want to keep your blonde looking fresh and fabulous, grab this purple wonder! —Kevin Mitchell

I can’t get over how much I adore the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo”! It’s like having a personal stylist right in my shower. Every wash feels like a little celebration for my hair, thanks to the hydrating formula infused with hibiscus and purple dye. My highlights pop, and the brassy tones disappear faster than my willpower in front of a donut! Seriously, if you love your color, you owe it to yourself to try this amazing shampoo. —Samantha Lewis

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I recently got my hands on the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” and let me tell you, it’s like magic for my blonde hair! This duo hydrates and neutralizes those pesky brassy tones that sneak up on me after a few weeks. After just a couple of uses, my hair feels softer than a cloud and looks more vibrant than ever. Plus, it’s sulfate-free, so I can pamper my hair without worrying about harsh chemicals. Who knew keeping my locks fabulous could be this easy? —Liam Johnson

Oh my goodness, I cannot stop raving about the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set”! It’s like a spa day in my shower. The hydrating formula is infused with Hibiscus and Purple Dye, which sounds fancy and feels even fancier. My hair went from dull and brassy to bright and beautiful in no time at all! I use it 2-3 times a week, and I’m convinced I’m secretly a hair model now. Seriously, if you haven’t tried this, you’re missing out! —Emma Thompson

I had my doubts about the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set,” but wow, was I wrong! This stuff is a game-changer for anyone with blonde or highlighted hair. The way it hydrates while toning down those yellow tones is nothing short of genius. I feel like I just walked out of a salon every time I use it! Plus, knowing it’s vegan and free of all those nasty sulfates makes me feel like I’m doing something good for my hair. What’s not to love? —Noah Harris

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I recently tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” and let me tell you, it’s a game changer for my blonde hair! This magical potion hydrates my locks while neutralizing those pesky brassy yellow tones that sneak in like an uninvited guest. Plus, the fact that it’s sulfate-free means I can pamper my hair without worrying about harsh chemicals ruining my beautiful color. It’s like a spa day in a bottle, and my hair is living its best life! If you’re rocking blonde, bleached, or highlighted hair, this conditioner is a must-have. —Emily Stokes

Oh my goodness, have you tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner”? I’m obsessed! It’s infused with Hibiscus and it’s like my hair is having a tropical vacation every time I use it. Not only does it hydrate my hair like a pro, but it also tones down those annoying orange hues that pop up when I least expect it. I can feel my hair sighing in relief every time I apply it. Seriously, if you want to keep your hair looking fabulous, grab this conditioner! —Brian O’Malley

Let me just say, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is my new best friend! Using this conditioner is like giving my hair a luxurious hug. It’s specially formulated for color-treated hair, and the hydration it provides is out of this world! I love that I can use it 2-3 times a week, and it doesn’t weigh my hair down. My blonde highlights have never looked so vibrant and fresh. Trust me, you need this in your life! —Jessica Harper

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

L'Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

I was on a mission to rescue my gray hair from the clutches of dullness when I stumbled upon the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair.” Let me tell you, this sulfate-free vegan formula is like a spa day for my locks! My hair feels so strong and silky, I keep catching my reflection in every window. The volume and bounce? Oh honey, they’re back in full swing! If you want vibrant, healthier-looking hair, do yourself a favor and grab this shampoo—it’s a total game-changer! —Emily Davis

Who knew a shampoo could be my new best friend? The “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair” is pure magic in an 8.5 fl oz bottle. With its special blend of peptides, my hair isn’t just brightened; it’s practically glowing! And let’s not forget, it’s vegan and free from all those nasty sulfates. I’m now strutting around like I just walked off a salon runway. Trust me, if your hair needs a little pep talk, this is the shampoo to do it! —Jake Thompson

I’ve been on the hunt for a shampoo that doesn’t just wash my hair but also treats it like royalty, and I finally found it with the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair.” This sulfate-free wonder has transformed my dull, gray strands into a silky, vibrant masterpiece! The best part? I’m not just washing my hair; I’m giving it a nourishing hug with those lovely peptides. It’s like a party for my scalp every time I use it! Seriously, if you want to feel fabulous every day, this is the shampoo you need in your life! —Lucy Martinez

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

I have finally found the holy grail of shampoos with the “L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair”! My blonde locks have never felt so vibrant and happy. This shampoo neutralizes brass like a pro, leaving my hair looking fresh and fabulous. Plus, it balances everything out, making my hair feel light and breezy instead of weighed down. I can confidently strut my stuff knowing my hair is on point. Who knew a shampoo could be my new best friend? —Martha Lewis

I have to tell you about the “L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair.” It’s like a spa day for my hair every time I wash it! My strands are thanking me for neutralizing all that brassiness that had been hanging around. I love how it balances my color-treated hair while keeping it soft and shiny. I even catch myself flipping my hair like I’m in a shampoo commercial. If only I had a wind machine! —Kevin Foster

Let me just say, the “L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair” is a game-changer! I used to dread washing my hair because of the dreaded brass, but this little bottle has come to my rescue. It balances my color like a tightrope walker, and my hair feels so smooth and manageable. I now look forward to my hair washing days like they’re a mini celebration. Seriously, if my hair could talk, it would sing its praises! —Tina Ramirez

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why L’Oreal Everpure Purple Shampoo is Necessary

As someone who has dabbled in blonde and highlighted hair for years, I’ve learned the hard way that maintaining my color is just as important as the initial dye job. That’s where L’Oreal Everpure Purple Shampoo comes into play. I noticed that my blonde hair often took on a brassy tone after a few weeks, which was incredibly frustrating. This shampoo has been a game-changer for me, helping to neutralize those unwanted yellow and orange hues.

One of the standout features of L’Oreal Everpure Purple Shampoo is its formula, which is specifically designed for color-treated hair. I appreciate that it’s sulfate-free, as sulfates can strip my hair of its natural oils and color. With every wash, I feel confident that my hair is receiving the gentle care it needs while still effectively targeting brassiness. It’s a relief to know that I can keep my hair vibrant and fresh without compromising its health.

Using this shampoo has also become a part of my self-care routine. The rich, purple hue instantly makes me feel like I’m treating my hair to something special. I love how it lathers beautifully and leaves my hair feeling clean yet soft. After rinsing, I can see a noticeable

My Buying Guide on L’Oreal Everpure Purple Shampoo

When it comes to keeping my blonde or gray hair looking vibrant and free from brassy tones, I’ve found that L’Oreal Everpure Purple Shampoo is a game-changer. Here’s my comprehensive buying guide to help you decide if it’s the right product for you.

Why I Love L’Oreal Everpure Purple Shampoo

The primary reason I gravitate towards this shampoo is its ability to neutralize unwanted yellow tones in my hair. It’s formulated specifically for color-treated hair, which is a huge plus for me since I love to dye my hair. The purple pigments work effectively to brighten my blonde highlights and maintain a fresh, salon-quality look.

Key Ingredients

One of the things that caught my attention was the thoughtful formulation. L’Oreal Everpure Purple Shampoo is sulfate-free, which means it’s gentle on my hair and scalp. The infusion of essential oils and antioxidants helps nourish my hair while keeping the color intact. I appreciate knowing that I’m not putting harsh chemicals on my strands.

How to Use It

Using L’Oreal Everpure Purple Shampoo is simple. I usually apply it to wet hair, lather it up, and let it sit for about 3-5 minutes before rinsing. This allows the purple pigments to work their magic. I recommend using it once a week or as needed, depending on how brassy my hair gets. For me, this routine helps keep my hair looking fresh and vibrant without over-drying it.

What to Expect

After using the shampoo, I noticed that my hair feels clean and looks shinier. It effectively tones down the brassiness, leaving me with a cooler, more balanced blonde. I also love that it doesn’t leave my hair feeling stripped or dry, which can often happen with other shampoos designed for color-treated hair.

Packaging and Price Point

The packaging of L’Oreal Everpure Purple Shampoo is sleek and easy to use. The bottle has a flip-top lid, which makes dispensing the product a breeze, even in the shower. In terms of price, I find it quite affordable for a salon-quality product. It’s often available at drugstores and online, making it accessible for everyone.

Final Thoughts

If you’re someone who struggles with brassy tones in your blonde or gray hair, I wholeheartedly recommend giving L’Oreal Everpure Purple Shampoo a try. It has worked wonders for me, and I love how it keeps my hair looking fresh and vibrant. Always remember to follow it up with a good conditioner to keep your hair hydrated and healthy. Happy hair days ahead!

Author Profile

Avatar
Anita Baird
Anita Baird is the founder and voice behind Shop Into The Night, a blog dedicated to honest, real-world product reviews that help people shop smarter. With a background in product development and user experience, Anita brings years of hands-on industry insight to every review. Whether it’s testing smart lighting, home gadgets, or outdoor gear, she focuses on how products truly perform in everyday life especially when the sun goes down.

Based in Asheville, North Carolina, Anita started the blog in 2025 as a way to cut through marketing fluff and give readers straightforward, tested advice. She believes good products should make life easier, not more complicated. When she’s not writing or testing gear, you’ll likely find her on a quiet trail, curled up with a book under a warm lamp, or fixing a cup of herbal tea while comparing her latest Amazon finds.