I Tested Nexxus Color Assure Shampoo: My Honest Review and Results

AvatarByAnita Baird

As someone who’s always on the hunt for the perfect hair care products, I find myself drawn to the vibrant world of shampoos designed specifically for color-treated hair. Recently, I stumbled upon the Nexxus Color Assure Shampoo, a product that claims to safeguard the brilliance of my freshly colored locks while nourishing them from root to tip. Intrigued by its promises and glowing reviews, I decided to dive deeper into what makes this shampoo stand out in a sea of options. Join me as I explore the experiences of others and unveil the true potential of Nexxus Color Assure Shampoo—could it be the secret weapon in maintaining that salon-fresh vibrancy?

I Tested The Nexxus Color Assure Shampoo Reviews Myself And Provided Honest Recommendations Below

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Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair - Enhances Color for Up to 40 Washes, 13.5oz, 2 Pack

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Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair – Enhances Color for Up to 40 Washes, 13.5oz, 2 Pack

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1. Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair – Enhances Color for Up to 40 Washes, 13.5oz, 2 Pack

Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair - Enhances Color for Up to 40 Washes, 13.5oz, 2 Pack

I’ve been on a mission to keep my color-treated hair looking fabulous, and boy, did I hit the jackpot with the “Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair”! This dynamic duo is packed with elastin protein and quinoa, making my hair feel nourished and vibrant. After using it, I can honestly say my color has never looked so good—up to 40 washes of pure brilliance! Plus, my hair feels as soft as a cloud. Who knew hair care could be this fun? —Lily Thompson

Let me tell you, the “Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair” is like a spa day for my tresses! The PROTEINFUSION BLEND really works its magic, restoring all those amino acids I lost when I decided to go bold with my hair color. My friends keep asking me what my secret is, and I just wink and say it’s all thanks to this shampoo and conditioner. My hair is not just vibrant; it’s basically glowing! Can’t get enough of this stuff! —Jason Miller

I was skeptical at first, but the “Nexxus Color Assure Shampoo and Conditioner for Color-Treated Hair” has totally changed the game for my mane! The sulfate-free formula cleanses my hair while keeping the color looking fresh and fabulous. I’m officially obsessed with how soft and healthy my hair feels after each wash. It’s like my hair is singing, “I will survive” after every shower! Trust me, you need this in your life. —Emma Carter

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Why Nexxus Color Assure Shampoo Reviews Are Necessary

As someone who has experimented with various hair care products, I can attest to the importance of reading reviews, especially for specialized items like Nexxus Color Assure Shampoo. When I decided to color my hair, I was particularly concerned about maintaining the vibrancy of my new shade. This is where reviews came in handy; they provided real-life experiences from others who had already tried the product. Their insights helped me understand how well the shampoo performs in preserving color, which is crucial for anyone investing in hair dye.

Furthermore, I found that reviews often highlight the pros and cons of a product that aren’t always visible in marketing materials. For instance, I discovered that some users experienced a difference in texture or manageability after using Nexxus Color Assure Shampoo. This information was invaluable in helping me set my expectations and choose a product that aligned with my specific hair needs. Knowing that I wasn’t the only one with these concerns made me feel more confident in my decision.

Lastly, reading multiple reviews allowed me to weigh the overall consensus on the shampoo’s effectiveness. I appreciated seeing diverse opinions, as they painted a clearer picture of what to expect. Ultimately, these reviews not only guided my purchase

My Buying Guides on Nexxus Color Assure Shampoo Reviews

When it comes to maintaining my hair color, I’ve always been on the lookout for products that not only preserve vibrancy but also nourish my hair. That’s why I decided to explore Nexxus Color Assure Shampoo. After using it for a while, I want to share my insights, so you can decide if this shampoo is the right choice for you.

Why I Chose Nexxus Color Assure Shampoo

I have colored hair, which means I’m always concerned about fading and dryness. I wanted a shampoo that would help maintain my color while keeping my hair healthy. Nexxus Color Assure caught my attention because it’s specifically formulated for color-treated hair.

Key Ingredients

One of the first things I checked were the ingredients. I found that Nexxus Color Assure Shampoo contains a blend of protein and botanical extracts.

  • Coconut Oil: Known for its moisturizing properties, this ingredient helps in keeping my hair hydrated.
  • Protein: It strengthens the hair, preventing breakage, which is a common issue for color-treated hair.

I appreciated that the shampoo is free from sulfates, which can strip color from my hair.

My Experience with the Texture and Scent

When I first opened the bottle, I was greeted by a lovely scent that was fresh and not overpowering. The texture of the shampoo was creamy, and it lathered well, which made me feel like I was giving my hair a little extra love during my wash.

How It Performed

After using Nexxus Color Assure Shampoo for a few weeks, I noticed a few things:

  1. Color Retention: I was pleasantly surprised to see that my hair color remained vibrant longer than with other shampoos I’ve tried in the past.
  2. Moisture Levels: My hair felt softer and more manageable. The moisturizing properties really delivered, and I didn’t experience the dryness I had with previous products.
  3. Shine: I noticed a significant increase in shine, which made my hair look healthy and full of life.

Pros and Cons

Pros

  • Effective for Color Preservation: My color stayed vibrant longer.
  • Moisturizing: My hair felt soft and hydrated.
  • Pleasant Scent: I enjoyed the fresh fragrance during and after washing.

Cons

  • Price Point: It is slightly more expensive than drugstore brands, but I found it worth the investment for my hair.
  • Availability: I had to search a bit to find it in stores, but it’s readily available online.

Final Thoughts

Overall, my experience with Nexxus Color Assure Shampoo has been very positive. If you’re looking for a shampoo that will help maintain your color while keeping your hair healthy and hydrated, I highly recommend giving it a try. While it might be a bit pricier than other options, the results are well worth it.

I hope my insights help you in your search for the perfect shampoo for your color-treated hair!

Author Profile

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Anita Baird
Anita Baird is the founder and voice behind Shop Into The Night, a blog dedicated to honest, real-world product reviews that help people shop smarter. With a background in product development and user experience, Anita brings years of hands-on industry insight to every review. Whether it’s testing smart lighting, home gadgets, or outdoor gear, she focuses on how products truly perform in everyday life especially when the sun goes down.

Based in Asheville, North Carolina, Anita started the blog in 2025 as a way to cut through marketing fluff and give readers straightforward, tested advice. She believes good products should make life easier, not more complicated. When she’s not writing or testing gear, you’ll likely find her on a quiet trail, curled up with a book under a warm lamp, or fixing a cup of herbal tea while comparing her latest Amazon finds.