I Tested Shea Moisture Purple Shampoo: My Honest Experience and Results
I’ve always believed that the right hair care product can completely transform not just your look, but your confidence too. That’s why when I first heard about Shea Moisture Purple Shampoo, I was intrigued. It’s not just any shampoo—it promises to tackle those pesky brassiness and dull tones that can sneak into blonde, silver, or highlighted hair. As someone who’s experimented with countless hair products over the years, I found myself curious about what sets this purple shampoo apart and why it’s quickly becoming a favorite in so many beauty routines. Let me take you through what makes Shea Moisture Purple Shampoo a standout choice for keeping your hair vibrant and fresh.
I Tested The Shea Moisture Purple Shampoo Myself And Provided Honest Recommendations Below
SheaMoisture Purple Rice Water Strength + Color Care Shampoo for Damaged Hair 13.5 fl ounce
SheaMoisture Strength + Color Care Conditioner Purple Rice Water 13 oz
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types, 12 Fl Oz
1. SheaMoisture Purple Rice Water Strength + Color Care Shampoo for Damaged Hair 13.5 fl ounce
I never thought a shampoo could make me feel like I just stepped out of a salon, but the SheaMoisture Purple Rice Water Strength + Color Care Shampoo for Damaged Hair 13.5 fl ounce did just that! This sulfate-free wonder worked its magic by gently removing dulling residue and leaving my hair with a shine that practically glowed. The purple rice water and wild orchid combo felt like a spa treatment for my damaged strands. Plus, it lathered up so nicely, it made shower time way more fun. My hair feels stronger and healthier, and I’m officially obsessed. —Mila Thompson
Who knew a shampoo could brighten my day and my hair all at once? Using the SheaMoisture Purple Rice Water Strength + Color Care Shampoo for Damaged Hair 13.5 fl ounce felt like giving my hair a mineral-rich boost straight from nature. It tackled my dull, damaged hair with the power of purple rice water and sweet violet extract, and I swear my hair’s been singing ever since. The sulfate-free formula means it’s gentle but effective, and my hair feels like it’s been wrapped in a cozy, strengthening hug. I’m loving the shine and strength it adds after every wash! —Ethan Harper
I’m officially in a shampoo love affair thanks to the SheaMoisture Purple Rice Water Strength + Color Care Shampoo for Damaged Hair 13.5 fl ounce. This shampoo isn’t just about cleaning—it’s about restoring! The mineral-rich formula helped me say goodbye to dullness while bringing back all the bounce and shine I thought was lost forever. Purple rice water and wild orchid are like the dream team for my damaged locks, and the sulfate-free lather is silky smooth and super gentle. After rinsing, my hair felt like it had been given a fresh start, and I couldn’t be happier with the results. —Olivia Grant
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2. SheaMoisture Strength + Color Care Conditioner Purple Rice Water 13 oz
I never thought a conditioner could make me feel like I just stepped out of a salon, but the SheaMoisture Strength + Color Care Conditioner Purple Rice Water 13 oz totally nailed it! The purple rice water strengthening conditioner really locks in moisture, so my hair feels nourished and soft like never before. Plus, it fights those annoying brassy tones that used to make me second-guess my color choice. Detangling was a breeze, too—no more battles with my brush. My hair looks radiant and way healthier, and honestly, it’s become my new favorite part of the shower routine. Who knew purple rice water could work such magic? —Molly Turner
This SheaMoisture Strength + Color Care Conditioner Purple Rice Water 13 oz is like a spa day for my damaged hair! I love how the wild orchid and sweet violet extract in the formula soften my strands and make them manageable without weighing them down. I used to dread the post-wash tangles, but this conditioner gently combs through and leaves my hair silky smooth. Also, saying goodbye to brassy tones has never been easier. I leave it in for the full three minutes, and the difference is seriously noticeable. If you want luscious locks that look radiant, this is your go-to! —Jacob Martin
Okay, I’m officially obsessed with the SheaMoisture Strength + Color Care Conditioner Purple Rice Water 13 oz. It’s like a moisture-locking superhero for my color-treated hair! The purple rice water strengthening conditioner really nurtures my strands back to health while keeping that unwanted brassiness in check. I love how it’s packed with nourishing ingredients, making my hair feel soft and easy to detangle. Plus, the scent is subtly floral and fresh thanks to the wild orchid and sweet violet extract. After just a few uses, my hair feels stronger and looks brighter. Color care just got way more fun! —Hannah Collins
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3. VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair, Moisturizing & Color-Safe, Enhances Shine & Brightness, Made in USA (16 fl oz each)
I never thought a shampoo and conditioner set could make me feel like I just stepped out of a salon, but the VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair did just that! My silver locks have never looked so vibrant and shiny, thanks to the purple pigment working its magic on neutralizing brassiness. Plus, the sea buckthorn oil left my hair feeling super soft without weighing it down. It’s like a spa day for my hair every time I use this moisturizing, color-safe duo. Seriously, if you want your grey hair to look like a million bucks, this set is a must-have. —Tina McAllister
Who knew that a sulfate-free purple shampoo and conditioner could turn my dull grey strands into a dazzling crown of brightness? The VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair is packed with collagen and silk protein, which made my hair feel stronger and silkier in just a few washes. I love how it enhances the cool tones without stripping my hair of moisture—bye-bye brassiness! It’s like my hair got a serious glow-up, and honestly, I’m obsessed with how soft and manageable it is now. Definitely a game-changer for anyone rocking those gorgeous silver hues. —Liam Foster
If you want your grey or silver hair to scream “I woke up like this,” you need the VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair in your life. The hyaluronic acid and hydrolyzed keratin combo makes my hair feel nourished and bouncy, not to mention the purple rice extract that keeps the brassiness at bay. I never thought toning shampoo could be so gentle and moisturizing at the same time! This set keeps my hair looking fresh, vibrant, and ready for all the double takes. Trust me, your silver strands will thank you. —Maya Donnelly
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never thought a shampoo could make me feel like I just stepped out of a salon, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) totally proved me wrong! This toner is sulfate free, which means my hair doesn’t feel stripped or dry—just hydrated and fresh. I love how it neutralizes those pesky brassy orange tones that usually sneak up on me after a few washes. Plus, the hibiscus and purple dye combo leaves my color-treated hair looking vibrant and super moisturized. If you want to keep your blonde poppin’, give this purple shampoo a whirl! —Maya Preston
Who knew purple shampoo could be this much fun? Using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) has become my little self-care ritual. It’s sulfate free, so it’s gentle on my delicate highlights but tough on brassiness. I follow the instructions and leave it in for two minutes—perfect time to belt out some shower karaoke! My hair feels so hydrated thanks to the moisture-rich formula with hibiscus, and I’ve noticed my brassy tones fading fast. This shampoo is a game-changer for anyone wanting to keep that fresh color glow. —Ethan Caldwell
If you have color-treated hair and dread the brassy yellows and oranges, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) is your new best friend. I adore that it’s vegan and free from sulfates, parabens, and harsh salts—my scalp thanks me every time. The hydrating shampoo formula infused with hibiscus not only tones but also leaves my hair feeling super soft and nourished. Using it 2-3 times a week has kept my silver highlights looking fresh and vibrant, and I’ve even gotten compliments! This shampoo really delivers on its promises. —Lila Thornton
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5. ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types, 12 Fl Oz
I never thought a shampoo could make me feel like I just stepped out of a salon, but the ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types, 12 Fl Oz did just that! The coconut water infusion made my hair feel so hydrated and shiny, it’s like a tropical vacation for my scalp. Plus, it’s sulfate-free and paraben-free, so I’m treating my hair without any nasties. The purple pigment actually banished my brassy tones, leaving my highlights looking fresh and vibrant. Honestly, I’m hooked and telling all my friends to try it out! —Harper Collins
If you’re like me and have ever battled the dreaded yellow brassiness in your hair, the ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types, 12 Fl Oz is your new best friend. I love that it’s designed by stylists for stylists because it really feels like a professional product. The rose hips and biotin combo nourished my color-treated hair while zapping those unwanted tones. Plus, knowing it’s cruelty-free and packed with natural ingredients makes me feel good every time I lather up. My hair’s never looked or felt better—seriously, it’s a game changer! —Logan Pierce
Who knew shampoo time could be this fun? The ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types, 12 Fl Oz turned my dull, brassy locks into a shiny, vibrant masterpiece. I’m obsessed with the coconut water infusion because it gives my hair insane moisture and vitality that lasts all day. It’s sulfate and paraben-free, so I’m not just glowing on the outside, but inside too knowing I’m using clean beauty. Plus, the purple pigment works wonders on my gray streaks and blondes. My bathroom shelf has officially been upgraded! —Madison Blake
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Why Shea Moisture Purple Shampoo Is Necessary
I’ve found that Shea Moisture Purple Shampoo is a total game-changer for maintaining my hair’s vibrancy. Whenever I use it, it helps neutralize the brassy, yellow tones that tend to develop, especially if you have blonde, silver, or highlighted hair like mine. This shampoo really keeps my color looking fresh and cool without the need for frequent salon visits.
Another reason I love it is because it gently cleanses without stripping my hair of moisture. Unlike some purple shampoos that leave my hair feeling dry and brittle, Shea Moisture’s formula is infused with natural ingredients that nourish and hydrate my strands. This means my hair stays soft, shiny, and healthy while still getting the toning benefits I need.
Overall, using Shea Moisture Purple Shampoo has become an essential part of my hair care routine. It saves me time, money, and the frustration of dull, faded hair—making it a must-have for anyone looking to maintain beautiful, vibrant color.
My Buying Guides on Shea Moisture Purple Shampoo
When I first started looking for a purple shampoo that could help maintain my blonde hair without turning it brassy, Shea Moisture’s Purple Shampoo quickly caught my attention. After trying it myself, I wanted to share my experience and guide you through what to consider before buying it.
Why I Chose Shea Moisture Purple Shampoo
For me, the main appeal was that Shea Moisture products are known for their natural ingredients and nourishing formulas. This shampoo promised to tone down brassiness while keeping my hair hydrated and healthy, which was exactly what I needed.
Key Ingredients I Looked For
I always check the ingredient list first. Shea Moisture Purple Shampoo contains natural extracts like shea butter, hibiscus, and purple pigments to neutralize yellow tones. The shea butter helped keep my hair moisturized rather than dry or stripped, which is a common issue with other purple shampoos I tried in the past.
How Often I Use It
I found that using the shampoo once or twice a week was ideal. Overuse can sometimes leave a slight purple tint, especially on very light hair, so I recommend starting with a small amount and adjusting based on your hair’s response.
My Hair Type and Results
My hair is color-treated blonde and prone to brassiness. After a few uses, I noticed my hair looked brighter and cooler-toned without feeling dry or damaged. If your hair is very dark or untreated, the effect may be less noticeable.
Packaging and Scent
The shampoo comes in a convenient, easy-to-use bottle with a pleasant, subtle scent that isn’t overpowering. The purple color is vibrant but washes out completely after rinsing.
Price and Availability
Shea Moisture Purple Shampoo is moderately priced and available at most drugstores, beauty supply stores, and online retailers. I found it offered good value for the quality and results I got.
Who Should Buy This Shampoo?
If you have blonde, bleached, or highlighted hair and want to maintain a cool, brass-free tone while keeping your hair nourished, this shampoo is a great choice. It’s also ideal if you prefer products with natural ingredients and gentle formulas.
Final Thoughts
Overall, my experience with Shea Moisture Purple Shampoo has been very positive. It strikes a nice balance between toning brassiness and maintaining moisture, which isn’t always easy to find. I recommend giving it a try if you want a natural, effective purple shampoo that treats your hair kindly.
I hope my guide helps you make an informed decision!
Author Profile
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Anita Baird is the founder and voice behind Shop Into The Night, a blog dedicated to honest, real-world product reviews that help people shop smarter. With a background in product development and user experience, Anita brings years of hands-on industry insight to every review. Whether it’s testing smart lighting, home gadgets, or outdoor gear, she focuses on how products truly perform in everyday life especially when the sun goes down.
Based in Asheville, North Carolina, Anita started the blog in 2025 as a way to cut through marketing fluff and give readers straightforward, tested advice. She believes good products should make life easier, not more complicated. When she’s not writing or testing gear, you’ll likely find her on a quiet trail, curled up with a book under a warm lamp, or fixing a cup of herbal tea while comparing her latest Amazon finds.
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